The app contains various workouts and programmes and appears to have achieved its main aim offering something new, different and engaging.
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They will use their expertise in the games industry to ensure the CloudTag app is slick, easy to use and entertaining.Īn early incarnation is already out on the Apple and Android platforms.
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It has brought on board as an equity partner the technology and software firm Preciousbluedot, run by the founders of Rare, who were instrumental in the development of the Xbox Kinect. With a hardware partner that is a world leader in nanoelectronics, life science technologies and wireless sensor technology, the aim is to use this scientific and medical knowledge in CloudTag’s micro-sized devices. However, CloudTag aims to make its product interactive and personalised and will use the Cloud to store the user’s data as well as housing extensive programming. This information, though interesting to the avid runner or gym-bunny, is likely to be of more value to the person looking to incorporate exercise into their weight loss regime.Īnd this is the market being targeted by CloudTag, which should have its first product launched by the end of 2015.īeing able to sync the output from the wearable with a smartphone is a pre-requisite. It is then able to give an accurate guide to energy expenditure (calories burned). Using specially developed proprietary algorithms its system interprets heart rate data, filters it, personalises it and benchmarks it. It can then be popped in a pocket when exercise is over, or clipped to a belt for round-the-clock monitoring. It is developing a discrete ECG device that is worn on the chest during exercise that emits its data via low level bluetooth. “This first generation has graduated and has begun to question the data they are getting.”ĬloudTag is all about precision and accuracy of data.
“The first generation of users got excited that they could see a reading and they could see an interaction,” he explains. What Apple is bringing is way more sophisticated, but nevertheless taps into this growing desire to head off heart attacks, strokes and diabetes by taking regular exercise.Īnd it is easy to understand why Apple has decided to go down this route for it is estimated that by 2018 some 480mln fitness and consumer wearables will be shipped.Īs the market demand grows, the sophistication of the products and the accuracy will have to evolve.Īccording to Amit Ben-Haim, chief executive of CloudTag ( LON:CTAG), the personal performance monitoring specialists, wristband wearers are already starting to question the accuracy of their devices. Wristband makers Jawbone, Fitbit and Nike are pioneers of the health and fitness market. The arrival of the Apple Watch has more than piqued interest.Īs is usual with a big product launch the tech giant has cranked up the hype – and now everyone’s an instant expert on the life-changing potential of these devices. legislators and local members of the association.Ģ nights lodging for panelist at CTAG Summer ConferenceĬTAG Summer Conference Broadband Award dinnerīreakfast with State Representative Don Parsons at the OK Cafe.īOARD OF REGENTS OF THE UNIVERSITY SYSTEM OF GEORGIAĪppreciation luncheon for Legislative Leaders hosted by President Daniel Papp in recognition for their support to Kennesaw State University.Until recently nobody had heard of wearables. The award is given at the end of every two-year legislative term to state legislators who actively support major GMA initiatives and goals.Ī blend of dark roasted, malted barley, hops, yeast and water that, put together, makes up a refreshing Guiness stout. INC., AND THE SUBSIDIARIES AND AFFILIATES OF ITS PARENT CHEVRON CORPORATIONĬhairman, House Energy, Utilities and Telecommunications Committeeįried catfish, collard greens and diet Coke at Homegrown in Cabbagetown.Ī 2012 "Champion of Georgia's Cities Award" from the Georgia Municipal Association (GMA). GEORGIA PETROLEUM COUNCIL, A DIVISION OF AMERICAN PETROLEUM INSTITUTEĬHEVRON U.S.A. Luncheon to commemorate 150th Anniversary of Great Locomotive Chase
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